Precision stands for the Roman vision, ingenuity and determination. Giorgio Armani is precision personified in modern-day fashion, stretching to embody exuberance, sensuality and excess. His empire, like that of his ancient forebears, bestrides the globe like a colossus.
With five clothing lines and a couture collection, children’s wear, fragrances and homeware, his name connotes precise and impeccable handling of fabric and the chic minimal look he has pioneered since day one.
The overhaul of the modern wardrobe was instigated in 1974, resulting in his renowned distaste in materials less than luxe. Womenswear was established a year later, inspired by a masculine code of clothing and tailoring skills. He reworked the traditional blazer for women, re-cutting without linings or shoulder pads and simplifying not only silhouettes but also the received sartorial mores. The stripping away of overly complex designs and intensely structured pieces uncovered purism, a movement that has become a signature of the era.
We should give thanks to Armani for the softened but sharp suits for women, it is a take on menswear that we can call our own. His label has come to symbolise the liberation of a generation, and the creation of the alpha female, us ‘working girls’.
Wear tailoring with restraint and a hell load of whimsy; it should never be identified with the conventional or the boring.
“The term tailored for me signifies the meticulous cut and perfect execution of a design, which could be wildly extravagant and eccentric.”
Layered jackets and mini skirts, worn over tight trousers achieve unexpected geometry. If done right it results in an extremely sleek silhouette.
Glamour, The word conjures up visions of tanned millionaires, stalking up and down the decks of yachts, clad in white trousers, open necked shirts, enormous sunnies and horsebit loafers. Therefore it brings to mind a host of indelible personalities. However we have found a new take on the over-used lexicon, if you didn’t manage to get your hands on the highly coveted Lanvin for H&M collection when it was in store a couple of months ago, consider this as something of a second chance: The Swedish mega store is putting Alber Elbaz’s fabric scraps to a new use with a collection called H&M Waste.
Several different fabrics have been used in the same garment to create new graphic patterns keeping eco-friendliness in mind!
Humour- Fashion is a bundle of contradictions. It creates trends only to rebel against them; it seeks wearability only to distort it as exemplified by the Italian label Moschino.
Moschino was founded to mock the the bon chic, bon genre commodification of fashion by injecting classic pieces with an offbeat sense of the unexpected. Chic quilted jackets became embellished with bottle tops, while silk blouses bore scorch marks. On the runways, models dripped with jewelry, but also sarcasm, bearing necklaces of pearls, contrasted with croissants and fake Rolexes. Surrealism met cynicism and blossomed though wit.
It is delicious wearable irony that urges us to not take ourselves too seriously, as if good taste does not exist!
For S/S there is an apparent cross over with the all American female. There’s utilitarian sportswear, denim, stripes, polka dots, checks and eye-watering prints in a whole spectrum of shades. And all are transformed by the sartorial nudge and wink. Measuring tape is used as trim, scissors as fastenings and thimbles as studs. Moschino is not known for toeing the line, its raffish combination of fun-poking and apparent antipathy to the fashion world have proven not only satirical, but highly successful.
Their creations make their mark by making strength out of irony. It’s the perfect classic with a twist.
Decadence: The modern decadence look is bold and full on. Adorned with lace, animal prints, brocade and full skirts combined with faux fur and shearling. This look is all about texture, layers and femininity.
Emilio Pucci’s name is synonymous with the good life, at the point when most people’s ideas of sports wear was a pair of drab slacks, Pucci introduced the world to figure-hugging fabrics, eye-popping colours and leisurely extravagance. Pucci has always made clothes for the young and the beautiful wishing to promote his dream.
This vision is of a girl who lives in the city, she has a day life and she goes out at night. She has parties but just wants a T-shirt too. This girl could be you!